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Robert Bosch

Company history you meet in the hallway.

We've been painting walls for Bosch at several locations for years. In Stuttgart, the lettering “Connecting Bosch” flows straight into a portrait of founder Robert Bosch.

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Project photo: Robert Bosch, several locations
Locations
Stuttgart, Abstatt, Schwieberdingen and Frankfurt am Main
Timeframe
2015 to 2021, several commissions
Technique
Graffiti and halftone portraits indoors

01The problem

History doesn't belong in the archive.

A company's history and values are often written down in its mission statement. In everyday work, you rarely see them.

For offices, hallways and cafeterias at several locations, Bosch wanted walls that show the brand and its attitude without looking like advertising.

02The solution

Graffiti meets founder.

At the IT center in Stuttgart, wildstyle graffiti connects the brand with its history: the red lettering “Connecting Bosch” flows seamlessly into a large portrait of Robert Bosch, sprayed in a halftone technique. Bosch's connectivity graphic runs across the entire surface.

Every further commission got its own theme: hallways in Abstatt with a forklift against a watercolor-style wall, the bubble-letter piece “Fasthub” in Schwieberdingen, and five portraits under the slogan “We are so!” in Frankfurt.

Interior wall at Bosch with red “Connecting Bosch” lettering and a halftone portrait of the founder
Connecting Bosch
Founder portrait indoors

  1. Halftone portrait

    Robert Bosch, painstakingly sprayed in a halftone technique, becomes the heart of the wall.

  2. Through the wall

    For the start-up project “Kickstarter,” a motif seems to break right through the wall.

  3. Diversity in the cafeteria

    Five portraits of people from different backgrounds stand for the diversity within the company.

03The result

Four locations, a new theme every time.

  1. StuttgartConnecting Bosch
  2. AbstattHallways
  3. SchwieberdingenFasthub
  4. Frankfurt2021: We are so!
around 20 m²
first interior wall, 2015
5
portraits in Frankfurt, 2021
4
locations

04The proof

From Stuttgart to Frankfurt.

  1. “Connecting Bosch” lettering next to a halftone portrait of Robert Bosch
    01Connecting BoschFounder portrait and brand graphic
  2. Detail of the red Bosch graffiti lettering on the interior wall
    02The letteringDetail of the interior wall
  3. Colorful Kickstarter graffiti in a painted hole in the wall
    03KickstarterWall illusion indoors
  4. Five colorful portraits and “We are so!” lettering in the Bosch cafeteria
    04Diversity in everyday workCafeteria Frankfurt, 2021

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Deutsche BahnAcross Germany, including Munich, Frankfurt, Aachen, NeussView next project
Graffiti design by artmos4 for Deutsche Bahn

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