ATU Kreuzberg
The most tagged facade became a landmark.
For ATU in Berlin-Kreuzberg, nine graffiti artists painted over 510 m² of facade. The whole process was captured on film.
- Client
- ATU
- Locations
- Berlin-Kreuzberg, Köpenicker Straße 143
- Timeframe
- 2026
- Technique
- Graffiti painting, done from an aerial platform
01The problem
In Kreuzberg, cleaning wouldn't have helped.
Gray concrete covered in everything the street has to offer: pink streaks of paint across the facade, tags right up to the windows, half-peeled pieces, and the old logo above it all.
After a cleaning, the wall would have been full again within a few weeks. The facade needed something the street respects.
02The solution
The language of the street, for the brand.
We took the language of the street and let it speak for ATU. The entire facade now carries continuous graffiti branding: throw-ups in shades of gray, neatly set between the red ATU stripes.
In front of that, large motifs tell what ATU stands for: a colorful Trabant with a surfboard and the word “Berlin,” a photorealistic family with a car key, an ATU wildstyle made of gears, a chain and a saw blade, and a mechanic flashing a peace sign.
Throw-ups as branding
Gray throw-ups between the red stripes turn the brand into the wall.
Four large motifs
Trabant, family, wildstyle and mechanic tell what ATU stands for.
Stencil-style bay numbers
The new logo and the workshop's bay numbers blend into the design.
03The result
A neighborhood landmark.
- over 510 m²
- of painted facade
- 9
- graffiti artists
- 4
- large motifs
04The proof
Wall by wall in Kreuzberg.
01The portrait motifCorner of the branch
02The long wallStreet side
03The whole branchView from above
04Working at heightFrom the aerial platform
05The branch at nightAfter the makeover
06The entrance areaGray and red design
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